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Strategies for Marketing Your Adult Toy Website

Launching a business in the adult toy industry gives you the potential to get a slice of the multi-billion dollar industry,  A recent report estimated the annual revenue generated to sex toys to be more than 15 billion USD.  This figure reflects the fact that a massive number of people are shopping for these adult products every day.

So, to get a piece of the pie, you need to put certain features in place on your website so you can close sales without hassles.  This article would guide you to prepare your site for the adult niche and get steady patronage from customers.

3 Vital Elements You Need For a Successful Adult Toys Website

One of the first things you need to do to market your adult website is to look behind the scene. How does your ideal customer search for adult content? How does Google deliver results for adult content search?

The three core areas you need to concentrate to market your website effectively are social media, content marketing, and SEO.  Before you delve into the world of adult content promotion, you need to draw a line between the appropriate and unacceptable promotion strategies.

The Social Media

Visual content is one of the most potent selling features of the adult industry. However, you have to use it wisely to market your content effectively. Social media sites such as Facebook, Instagram, and Twitter are effective platforms for reaching thousands of potential customers. With a single link, you can direct thousands of them to your website.

Once the visitor gets to your website,  they can start browsing and placing orders for your products. However, social media networks have a guideline regarding the kind of content you can show on the platform. If you violate these guidelines, your post may be flagged and deleted. Here is how to go about creating acceptable content on social media.

First of all, you need to be conversant with the guideline of the social media platform. After that, try to be creative enough to pass your message without violating the term of service. For instance, Facebook has restrictions regarding the posting of nude images and the arbitrary usage of the word “sex” in posts.

So, rather than posting outright sexy photos that can get your content flagged, you have to take a more subtle approach. For instance, you can use a funny language that gives the user a clue regarding your product. Simply bring the visitor to our website without raising a red flag. After that, you can freely showcase the products you sell to the visitor while browsing your site.

Create Quality Content

Quality content is one of the most effective ways to improve the search engine ranking of your website and drive massive traffic. You can use this strategy to drive traffic to your adult site too.

The first thing you need to do is to create an erotic blog that offers tips and advice to your website visitors. With this approach, you can engage your audience and get them coming back for more. Also,  your blog is an excellent place for placing internal links to your products and offers.

Use a Keyword Tool to get insight into the keywords that people are using to search websites like yours.  When you optimize your blog for those keywords, you will be getting more traffic from the search engines. When a blog educates the visitor about an adult product, the interested reader may end up buying from you.

If you want to really make a quick impact, you can leverage the popularity of a celebrity by featuring one on your site.  Interview a sex expert, an erotic novel author, or a porn star on your website. Such a strategy will boost your website audience overnight.


SEO strategy is one of the most effective means of promoting your adult sex toys website.  The best part is that Google tends to be lenient regarding restriction on “adult content” these days. Therefore, the only bottleneck you may encounter with Google will relate to advertising policies, not ranking your site.

To leverage SEO for your website, find the right keywords, and create valuable content with them. Do not use implicit sexual and offensive ads to prevent your site from getting flagged.

Design Creative Strategies

The most critical aspect of promoting your adult website is to play with the rules that govern adult-content advertisements. Determine what is acceptable and do you best not to cross the limits.  With these three strategies above, you will soon be driving traffic and converting sales from your adult toys website.